Marketing Communications Expert
Wielsbeke, BE
MARKETING COMMUNICATIONS EXPERT
📍 Location: Wielsbeke – Beauflor | division cushion vinyl
🕒 Full-time
Your mission is to embed the Beauflor brand in the minds and hearts of our target audience. You live and breathe brand development, approach every project with a 360° perspective and strive for impactful communication.
You contribute to the international marketing plan and roll it out across different markets, adapting to local nuances and staying within budget.
Responsibilities
- Brand building & identity. Work with the MarCom Manager to strengthen Beauflor’s position and identity. Deliver clear messaging to retailers (DIY, specialty stores), distributors, wholesalers, professionals and end consumers. The project market is becoming increasingly important in certain regions.
- Campaign management (A–Z). Deliver the right message to the right audience at the right time … with impact. Build brand awareness and preference through well-defined objectives and propositions. Each campaign requires a 360° approach: concept, visuals, copy, media, channel selection, offline/online, PR, activation, testimonials, newsletters, podcasts, e-magazines, whitepapers, webinars, etc. Collaborate with colleagues and external partners. Monitor, evaluate, report and adjust continuously.
- POS creation, coordination, rollout & follow-up. Bring Beauflor to life at retail points with effective materials and support, displays, samples, presentations, visuals, videos, always thinking sell-out linked to sell-in.
- Value-added customer contact. Complement sales visits with programs that increase customer touchpoints, strengthen relationships and boost loyalty. Use offline and online channels with content that informs and connects.
- Projects. Participate in initiatives related to sustainability, retail optimization, new market exploration, and brand experience.
Who are we looking for?
- You have a master's degree in Economics, Marketing, Communication (or equivalent through relevant experience).
- You can rely on your previous relevant work experience between 5-10 years.
- You are creative and always think in terms of possibilities.
- You come up with innovative campaigns that stand out and make the brand shine.
- You have strong social skills and enjoy working in diverse teams.
- You think strategically and build long-term growth.
- You are positive, flexible and solution-oriented.
- You communicate fluently, both in writing and verbally, and present with flair.
- You keep a cool head when faced with challenges and show perseverance.
- You have strong analytical skills and oversee every project down to the last detail.
- You speak and write fluent Dutch, English and French. Basic knowledge of German is a plus.
What can we offer you?
- Become part of a dynamic, supportive and wildly creative marketing team that loves fresh ideas
- Step into a varied role where every day brings new challenges, new inspiration and new wins
- Enjoy a competitive salary, strong extra‑legal benefits and plenty of opportunities to grow, learn and shape your own path
Ready to make an impact and unleash your creativity ? Apply today and help drive the future and growth of our brand.
We can’t wait to meet you!