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Strategic Product Manager Beauflor EU

Division:  Cushion Vinyl

Wielsbeke, BE

Date:  14-Nov-2022

A new challenge?

Become our Strategic Product Manager & create a strategic and successful approach to our business development, especially referring to the Commercial segment.


About Cushion Vinyl Europe
Beauflor EU, a member of the Beaulieu International Group, produces and commercializes Vinyl rolls In Europe and Exports. It has 2 production facilities: headquarters and a big plant in Wielsbeke and a plant in Slovenia.


Main responsibilities & key tasks
•    To define a marketing strategy for Cushion Vinyl with clear business plans for all innovations
•    To research and analyze market information, work closely with the customer in order to help define our product that perfectly meets his/her requirements.
•    to follow up on trends and developments in the market, visiting fairs, performing market research and analyzing the results
•    To see and seize opportunities and convert them into solid and sustainable projects.
•    To share this information with your colleagues and play an active role in the development of innovative and sustainable products and segment strategies.
•    to generate innovative product development projects and new concepts based on these insights
•    to participate in project teams that are responsible for the development of new products/systems and optimize existing products with people of R&D, Production & Sales
•    to manage Pricing strategy 
•    to manage the new product launches in close collaborations with the Product Manager, whose focus is on product implementation.


Competences & skills
•    at least 5 years of experience in strategic Business or Product Development 
•    a previous experience in an interior related business , understanding the route to market and the type of distribution is a strong plus
•    a master's degree, preferably with a major in marketing management
•    a feeling or even passion for interior decoration. 
•    You are commercially driven and always looking for the most suitable solution for the customer.
•    You are an initiator who works efficiently, structured and result oriented.
•    You have excellent interpersonal skills with a sociable and confident personality. 


Our offer 

•    We offer you a unique opportunity to be part of a challenging and ambitious company with respect for its people, passion for its products and striving for continuous innovation and improvement.
•    A market competitive reward package based on experience and potential.

Excellent knowledge of Dutch, English and French


Contact information

Greet Demeyer 


As a global family business, we develop and co-create – in an innovative, entrepreneurial and sustainable way - flooring and material solutions to enhance the quality of living and working for every generation.

Headquartered in Belgium, B.I.G. employs over 4,900 people worldwide in 19 countries throughout Eurasia, America and Oceania and serves customers in 140 countries. In 2021, B.I.G. reported sales of €2,5 billion.  At B.I.G., we work purposefully to build a sustainable future. Our sense of entrepreneurship and our ambition enable us to continue to grow together with our employees, customers, suppliers, shareholders and the society in which we operate.

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