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Global GM Artificial Grass

Division:  Artificial Grass

Oostrozebeke, BE

Date:  30-Jan-2023

In line with Beaulieu International Group’s (B.I.G.) purpose statement ‘Shaping sustainable living, together’, the group aims to develop and create innovative and sustainable flooring and material solutions to enhance the quality of living and working for every generation. We  are actively investing in artificial grass, in order to further strengthen and expand our solutions portfolio. Today B.I.G. is a market leader in the fast-growing padel market, targeting further growth in soccer, hockey and other segments.


A new challenge?


Main responsibilities and key tasks


  • Lead the global Grass business.
  • Execute the growth strategy for the Grass division, focusing on growth in the sports segment and selected geographical markets in landscaping.
  • Translate into targeted commercial and product strategy and execute.
  • Being sharp in driving the various comex, opex and innovation projects.
  • Drive manufacturing efficiency in the existing plants (Belgium, US and Spain)
  • Analyze and optimize the operations and supply chain footprint in order to improve the performance of the business and refine on areas of potential development, cost reduction or policy changes.
  • Prepare the budgets for approval, ensure financial activities and plan the necessary investments, increase operational performance and realize maximum autonomous maximize growth.
  • Enforce and instill the Beaulieu Culture with a strong ‘can do’ mentality, a culture of collaboration, accountability, continuous improvement and operational excellence.
  • You will report to the vice president of the Flooring Business Unit and be a member of the Flooring Management team.


Competencies and skills

  • University degree or equivalent. A further business-related qualification such as an MBA is an advantage.
  • Experience in one of the following sectors: flooring, coatings, chemical industry, grass.
  • Ideally have been exposed to different cycles of business.
  • Strategic business planning skills.
  • Previous experience in privately owned companies will be considered a plus.
  • Strong product management skills, commercial acumen, manufacturing agile and financially savvy.
  • Strong leadership skills and ability to influence and motivate
  • Excellent interpersonal  and coaching skills



  • Fluency in English is required. Knowledge of Dutch, French or Spanish is an asset.


Our offer

You will be joining an ambitious and progressive organization at a significant moment in our history. If you match the job description and person specification and feel ready for the challenge and opportunity, we’d love to hear from you.



As a global family business, we develop and co-create – in an innovative, entrepreneurial and sustainable way - flooring and material solutions to enhance the quality of living and working for every generation.

Headquartered in Belgium, B.I.G. employs over 4,900 people worldwide in 19 countries throughout Eurasia, America and Oceania and serves customers in 140 countries. In 2021, B.I.G. reported sales of €2,5 billion.  At B.I.G., we work purposefully to build a sustainable future. Our sense of entrepreneurship and our ambition enable us to continue to grow together with our employees, customers, suppliers, shareholders and the society in which we operate.

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