Marketing Specialist

At Beaulieu International Group, within our artificial grass division based in Muro de Alcoy, we are looking for a marketing professional eager to grow in an international environment. If you’re driven by creativity, brand development, and impactful communication, this could be the perfect next step in your career.

We are looking for a Marketing Specialist who supports the day to day execution of the marketing plan, with a focus on tradeshow organization, website & social media management, customer reference program and preparation and execution of marketing campaign (assets). 

RESPONSABILITIES

1. Marketing coordination
   1. Support and/or coordinate marketing initiatives: tradeshows and events, samples, POS, collateral, 
      presentations, …
   2. Coordinate digital marketing initiatives: proactively maintain website content, manage social media 
      channels, monitor data & ROI
   3. Run customer reference program: maintain reference database and create marketing assets, eg customer
      testimonial videos
   4. Support execution of the marketing campaign plan, eg content marketing actions, presentations, …
   5. Actively help build the BIG company brand and the companion brands for artificial grass.
   6. Strong overall project management, especially for tradeshows & events

2. Respect safety regulations and company certifications (ISO 9001-ISO14001)

PROFILE

1. Education & Knowledge

• Degree in Marketing, Communications, Advertising, or a related field.

• Strong understanding of digital marketing: SEO, SEM, analytics, social media, and email marketing.

• Familiarity with tools such as Google Analytics, Meta Business Suite, CRM systems, and marketing automation platforms.

• Fluent in English & Spanish

2. Key Competencies

• Analytical mindset: ability to interpret data and translate insights into action.

• Creativity: generating ideas for campaigns, content, and brand activations.

• Results-oriented: focused on KPIs, optimisation, and continuous improvement.

• Strong communication skills: both written and visual.

3. Experience

• Previous experience executing digital and content marketing campaigns. (1 year at least)

• Experience collaborating with sales, product, or international teams is a plus.

• Comfortable managing external partners, agencies, or freelancers.

4. Soft Skills

• Proactive attitude and eagerness to learn.

• Strong organisational and time-management skills.

• Team-oriented, adaptable, and comfortable working in a fast-changing environment.